Evidence, context and outcomes.
Selected campaign work presented with the context, objectives, execution and supported results needed to understand the project clearly.
↓ SKYSCANNER / JOÃO PESSOAJoão Pessoa, Paraíba
Travel content focused on inspiration, destination discovery and practical trip planning for Brazilian travelers.
LOCATION · JOÃO PESSOA, PARAÍBA, BRAZIL
Destination discovery
A João Pessoa campaign created for Skyscanner, connecting destination inspiration with practical trip planning for Brazilian travelers.
Inspire, guide, connect
01 — Inspire Brazilian travelers to discover new destinations.
02 — Highlight Skyscanner as the go-to platform for planning trips.
03 — Drive engagement and brand affinity through authentic storytelling.
Useful storytelling
Aspirational content, destination discovery and practical planning in a narrative that brings the brand closer to real travelers.
11,764%
Above partner average on Instagram · 3.6M total views · 2.2M views on Instagram · 1.4M views on TikTok
Visibility with purpose
Strong visibility across Instagram and TikTok, driving brand association with practical trip planning and destination discovery.
Vytopna Railway Restaurant
LOCATION · PRAGUE, CZECH REPUBLIC
The campaign showcased one of Prague’s most unusual dining experiences — a railway restaurant where miniature trains deliver orders directly to the table.
OBJECTIVES01 — Highlight the restaurant’s unique concept and atmosphere.
02 — Drive strong engagement through authentic storytelling and visuals.
03 — Inspire travelers to include Vytopna in their Prague itinerary.
What the campaign achieved
The campaign generated strong visibility and audience response, reinforcing Julia’s ability to transform real-world experiences into high-impact content. By associating Vytopna Railway Restaurant with a memorable and curiosity-driven experience, the project helped increase desirability, generate conversation and encourage visitors to add the venue to their travel plans.
1.38M
TOTAL VIEWS920K
INSTAGRAM VIEWS200K
TIKTOK VIEWS200K
LIKESTexas, beyond the obvious
PERFORMANCE / BRAND CASE · TEXAS, USA
A campaign created to inspire Brazilian travelers to explore Texas beyond the obvious — from cowboy heritage and wide-open landscapes to vibrant cities, local culture and authentic experiences.
OBJECTIVES01 — Showcase lesser-known sides of Texas with authentic storytelling.
02 — Drive awareness and consideration among Brazilian travelers.
03 — Inspire and equip the audience with ideas for real trips.
What the campaign achieved
The campaign delivered strong visibility and engagement, positioning Texas as a desirable and diverse destination for Brazilian travelers.
5M
TOTAL VIEWS4.9M
INSTAGRAM VIEWS13.6K
TIKTOK VIEWSSTRONG
DESTINATION AWARENESSMostar through hospitality
PERFORMANCE / BRAND CASE · MOSTAR, BOSNIA AND HERZEGOVINA
A collaboration that showcased Emporia Wine Dine Hotel through destination storytelling rooted in Mostar’s culture, architecture and culinary scene — positioning the property as a refined part of the journey, not just a place to stay.
OBJECTIVES01 — Increase awareness of Emporia Wine Dine Hotel among affinity travel audiences.
02 — Drive destination interest in Mostar through storytelling and cultural connection.
03 — Position the hotel as an integral part of a high-value travel experience.
What the campaign achieved
The campaign delivered exceptional visibility and destination interest, helping position Emporia Wine Dine Hotel as an integral part of the Mostar experience and inspiring travel intent across key global markets.
2.2M
TOTAL VIEWS1.4M
INSTAGRAM VIEWS948K
TIKTOK VIEWSHIGH
CROSS-PLATFORM ENGAGEMENTA hybrid campaign built for bookings
HYBRID CAMPAIGN CASE · SOUTH AFRICA
A hybrid campaign combining delivered visual assets, social media publication and blog content to inspire Brazilian travelers and drive bookings for Fockema Tours South Africa.
OBJECTIVES01 — Increase awareness of South Africa tours among Brazilian travelers.
02 — Generate qualified interest through engaging content and storytelling.
03 — Drive real bookings and position Fockema Tours as a trusted choice for Brazilians visiting South Africa.
What the campaign achieved
The campaign elevated visibility, built trust with a Brazilian audience and delivered measurable results, positioning Fockema Tours strongly to capture ongoing demand for South Africa travel experiences.